THE Sun’s electronic funds staff took residence the prize gong at the money journalism Oscars previous night time, successful Buyer Dollars Title of the Yr at the Headlinemoney awards.
The award recognises journalists whose tales assist hold their readers’ dollars in their pockets – and tends to make them richer.
It is an extraordinary accomplishment manufactured all the a lot more outstanding by the reality that a few several years back the site did not even have a client funds staff.
The award celebrates “editorial excellence” and was determined on by a staff of specialist judges.
The Sunlight Dollars defeat rivals from Which? Dollars journal, Telegraph Dollars, Periods Dollars and the Every day Mail’s Dollars Mail to scoop the best award.
It was counseled for its “brilliant campaigning money journalism” and use of substitute platforms, this kind of as Fb teams, to access new audiences.
The Sun’s “Stop the Credit rating Rip Off” marketing campaign has highlighted abuse of thousands and thousands of significant charge credit history consumers and compelled the Town watchdog, the Money Perform Authority, to cap hire to very own expenditures.
The tension also led to stricter regulations for doorstep loan companies.
When the ‘My Very first Home’ sequence, checking out how 1st-time purchasers acquired on the ladder, was also a strike with viewers and judges alike.
Tara Evans, Electronic Buyer Editor, claimed: “I’m in particular happy of our strategies.”